SPCA Cupcake Day – Campaign Refresh & Event Collateral

Photography

Art direction

Concepting

Branding

Design

Collateral

Digital

Web

Assets

Toolkits

Fundraising

Consistency

Campaigning

Refreshed SPCA’s Cupcake Day campaign to align with a new brand direction while retaining its playful, community feel. I directed and captured photography of animals, children, and food, and designed a cohesive suite of campaign assets across digital, web, and print. This included website visuals and participant resources for fundraising activities such as office bake-offs and sales toolkits, ensuring consistency and engagement across all touchpoints.